One on One Strategy Call (90 minutes )

1:1 SESSION: Monetize What You Know

BEFORE THE CALL Client fills a short intake form answering:

• What do you know how to do that others always ask you about?
• Have you ever tried to sell it? What happened?
• What's your current monthly income goal?

SESSION FLOW

Part 1 — The Asset Audit We identify what she actually knows versus what she thinks she knows. Most people are sitting on monetizable knowledge they've normalized. This part excavates it.

Questions we run through:

• What do people DM you about?
• What have you figured out the hard way?
• What do you do in 20 minutes that takes others 3 days?

Part 2 — The Demand Reality Check This is the YouTube answer. We directly address: why would someone pay for this?

• We look at what's already free online and find the gap — usually it's application, accountability, or access to someone who's done it
• We identify her specific positioning angle: is she the shortcut, the translator, the insider, or the hand-holder?
• We pick ONE skill to lead with. Not a menu. One thing.

Part 3 — THE Offer Build We build her first paid offer live on the call:

• Format (voice note coaching, mini-session, PDF + call, async review)
• Price point and why it's justified
• What's included, what's not
• How she delivers it without burning out

Part 4 — The First Sale Plan She leaves with a 3-step action plan to get her first paying client within 7 days — no audience required, no new content needed.

DELIVERABLE AFTER THE CALL A 4-page "Offer Sheet" summarizing her positioned skill, offer format, price, and first sale steps — sent within 48 hours.